Margaret Heffernan is an international businesswoman and writer. Born in Texas, raised in the Netherlands, educated at Cambridge University and now settled in the UK near the city of Bath. She is the author of four books: The Naked Truth: A Working Woman?s Manifesto about Business and What Really Matters, How She Does It, Willful Blindness: Why We Ignore the Obvious at our Peril and A Bigger Prize: Why Competition isn't Everything and How We Do Better. Heffernan?s articles on business leadership, entrepreneurship and innovation have appeared in Fast Company, Huffington Post, BNet, Real Business, Reader?s Digest, London Business School?s Strategy Review and on Inc.com. Heffernan speaks to corporations, associations, universities, and education conferences about such topics as managing high-achieving talent, continuous innovation and the role of leaders in serving the talent they hire. While Heffernan?s first two books focused on these issues as they impact women in the workplace, her overarching theme has been the need to recognize and release the talent that often lies buried inside organizations, under-valued and under-rewarded because it is unconventional.