Fred Davis III is a U.S. Republican Party media consultant and advertising guru who is best known for creating political campaign ads for candidates. Davis was the oldest of four children. Davis was 19 when his father died; he inherited his father's public relations firm and left college. In the late 1970s and early 80s, Davis was chief partner in Tulsa, Oklahoma advertising agency "Davis & Nauser", where his client list included his uncle, then Tulsa mayoral candidate and current U.S. Senator Jim Inhofe. Davis left for California when Oklahoma's economy suffered from the collapse of the local oil industry. He founded and leads Strategic Perception, an advertising firm based in Hollywood.